Editor´s Letter


After many sleepless nights – caused by last minute work and our pre-launch party – The Trophy is finally live.
We also made a small video about our work and the launch that is completely realistic.

We, Fee and Franca, created this online magazine with one main goal: spreading girl power. At The Trophy we want to inspire and entertain you with articles and discussions that are fun and progressive. We understand that girls are interested in business, careers and changing the world as well as things like the latest fashion trends and skin care miracles.

We also understand that going out into the world, following your passions and trying to become the person you want to be can be a huge struggle. We are both fairly driven people, so we have no problem pulling an all-nighter now and then, or having a four hour Skype meeting. However, at other times we have no idea what to do. Halfway through our twenties, we can still feel lost. Figuring out your priorities and what you want to do with your life can be really difficult and overwhelming. We want to join you on this journey, and share our experiences and ideas – big as well as small – along the way.

The Trophy will also present role models to inspire and help you to achieve your goals, climb the ranks and follow your passion. People like Sheryl Sandberg, Marissa Mayer and Lena Dunham exemplify the role models of the new era: girls taking over the world. We believe the world needs more women like this; more female leaders; more girls like you!

For us, the decision to work together and create an online home for ourselves and for all of you was easy. We both love being online and have always enjoyed working on new projects that allow us to be creative, smart and have fun. In the next few months, we will be experimenting a bit with The Trophy, so we hope you can bare with us during the beta version and give us some tips about what you want to read and what you don’t. This is all very new for us and it has been a long journey to get here (you can read all about our rollercoaster journey over the last six months in our founder’s column).


This is the new online home for ambitious girls inspired by Lean In, #Girlboss, and the fact that we run the world.


The Trophy is for all girls in this world. The Trophy is for you. It is time to power up!






Leave a Reply

Your email address will not be published. Required fields are marked *